Social Network Marketing – Mechanics, Advantages & Disadvantages

Essentially, social network marketing is one way where business interacts with their target markets in the Internet through the various social media platforms. The most famous of these include Facebook, Twitter and Instagram.

Social media marketing is also used for all the general traditional marketing goals we know. In reaching customers, the marketing strives to increase referrals or sales leads. They build and develop word-of-mouth, increase the series of products or services for the site owner while providing a system of feedback.

Moreover, social media platforms will try to develop a reputation as an expert of thought leader. It will also drive traffic to a business site or blog. They will keep on developing new products and services and keep people informed about special events or anything newsworthy to a newcomer plus the business of providing customer service.

Social networks

The most popular social network for business includes Facebook (networking), YouTube (largest video networking), Instagram (image sharing), Twitter (message broadcasting), and Whatsapp (messaging).

The others include LinkedIn (business professionals’ network), Pinterest (image collection and sharing) and Tumblr (blogging and photo sharing).

Exceptions

Not all media platforms may be suitable for your business.  Even if your business had money to hire a marketing firm or an in-house social media team, the idea would not fit in because different customer segments have different visit different social media.  

There would be no point in spending time and money on promoting your business on a social network that your customers don’t use.

Advantages

As far as costs are concerned, social media is very inexpensive compared to other forms of marketing. It is free to create accounts on all the listed platforms and free to make postings to followers who will hopefully share the message of other members. The hope is that they spread it around.

There are also many various advertising options that can reach larger audiences within the social media community.  Facebook offers comprehensive options for ad targeting. (An example would be to target ads within a specific geographic radius.)

The networks allow the business to engage their target audience and develop interactive relationship with the customers.

Disadvantages

The main disadvantage with social network marketing from a business point of view is that it can be incredibly time-consuming. Social media marketing campaigns are not one-time affairs. They need to be nurtured over time.

Big businesses have been using this type of marketing effectively. However, they have the kind of marketing budgets that can assign a number of staff to conduct and manage social media marketing campaigns.  These are resources that small businesses don’t posses or can’t afford.

Not working

Most times, direct advertising on social media does not work. The businesses that are using social networks, like any other, want to sell their products. But the blatant advertising on social media would in many cases, alienated them from their intended audience. Some are expelled from their particular social community they are trying to infiltrate.

To use social network marketing effectively, businesses need to be seen as members of the social media that are willing to interact with other members.

Email Marketing – Quick Notes

Some online business old timers had declared some time ago that email marketing Brisbane is one successful marketing campaign ever devised for online use. Some would even term it as the most successful. The marketing style helps you connect with your audience more personally.

You can even do more to endear you to your audience because email (aside from the marketing work) can be used to sell products, share some news or simply tell a story. Today, there are also some applications whose work is simply an email builder. 

How it works

People ask if email marketing Brisbane works or is an even effective marketing tool. For one thing, when you want to communicate something about your brand or sell your stuff, email is concededly one of the most cost-effective ways to do so.

A study once showed that for every dollar spent, email has an average of thirty-eight dollars return on investment (ROI). These days, when shoppers are ready to buy something, they usually look in their email first from their favorite stores.

There are many ways to find people who will look forward to getting your emails (as business owners).

There are lots of ways to find people who’ll look forward to getting your emails, but we’ve rounded up a few that work best.

Creating an email list

You can start creating sign-up form on your website. When people visit your site for the first time and like what they see, they will want a way to stay in-the-know regarding your brand. You can create a form for newsletter sign-ups and install a pop-up for those first-timers.

Another secret tip is to use a good old-fashioned group sign-up sheet. You can use your store or some events you are hosting (or attending) when you are surrounded by people who are into what you do, give them a place to sign up and learn more.

You can drive up the signups through social media, if you don’t have a substantial email list (or probably want to simply see it grow.) but if you are an engaged social media following, tap into that resource and share your signup form in your social media channels.

Adding more subscribers

It’s easy to add more subscribers to an existing account list.  One, you can host a contest or offer a discount. Think of giving people incentives to sign up on your email list. You may try to offer a prize for some lucky new subscriber or maybe a discount code to someone who bought for the time.

Make your emails easy to share. If have made some compelling and beautiful emails, people naturally want to share them.  (Some mail application has some similar feature like share buttons, or some social media post builders). Your emails are spread out quickly by those who like them.

Use your best imagery and content, and your landing pages will give people a clear call to action and drive email sign ups way up high.

After all these years, email marketing Brisbane is still a revered form of online marketing, for the simple reason that it is effective.