Online Marketing - The Basics

Online marketing (also called digital marketing) is the form of marketing that uses the Web and the Internet-connected services in promoting the owner’s business and the website. In the early days of online business, it means mostly as having a website or simply placing banner ads on other sites.

These days, this type of marketing has evolved (and is continually evolving still) into a larger, broader and wider mix of components. A company can use it as a means of increasing sales even if the business is completely online or partly online, or maybe even completely off-line. Internet marketing is an increasingly important part of every company’s marketing mix. 

 Within the marketing discipline, there are a number of forms that are all important to its marketing mix. These include social media, online advertising, search engine optimization (SEO), search engine marketing (SEM) email marketing, online advertising and the new addition of mobile advertising.

Set-up

Starting from the basics, the set-up is the first important component for a site. It consists of texts, images, and some audio and video elements all geared for the sending of company’s message online. The aim is to inform existing and potential customers the many features and the many benefits of the company’s products and services.

Some sites can capture leads from potential customers or even directly sell the product or service straight from the site online. In some instances, these could be the internet equivalent of brochures or mail order catalogs to help establish business identity.

Email

The components of Brisbane online marketing include many parts of an online site. The first one, email marketing, is actually a method of disseminating information on the site product/s or services and can also be used as a soliciting feedback from customers which can be collected (and bought, sometimes). 

Many methods are used (newsletter distribution, mass mailing of offers) in this component. In some ways, it can be compared as the online equivalent of direct mail marketing of old.

Banner ads / online press release

Basically, it is a placement of ads on a website for a fee. This is comparable to placing traditional print ads in newspapers and magazines.

Online press releases involve placing newsworthy stories about a company, its website its people and its products (or services) with online wire services. 

Blogs

Blog marketing is the posting of comments and opinions or making announcements in a discussion forum. This is usually done by either hosting own blog or posting comments and URLs in other blogs related to your products or online service.

This involves writing articles related to your business and getting them published online on syndicated article sites. Since the article services permits re-publication of articles, they have a tendency of spreading around the Internet. (Re-publication must ensure that links in the article are maintained).

Article marketing gives the possibility of boosting your site traffic, and with this type of distribution online of syndicated articles, your brand gets a tremendous promotions push into a wider audience.

Handled properly, these major Brisbane online marketing (and all the other website components) can trigger a sizeable publicity for your site.