SEO Agencies

Depending on your specific needs, an SEO agency can help you with technical implementations, content strategy, working with your teams to get things implemented or budget approved, and much more. Strategy is often billed at a higher hourly rate than execution on services, simply because strategy necessitates more experience whereas execution on SEO services can be done by less experienced SEO agency team members. Some of the major things that SEO agencies or consultants provide to their clients is strategy. If you are a business owner, you must be the master of your domain, of whatever business you are running, and being that plus an expert in something like SEO, that you don’t do professionally.

Some of the common strategies and tasks that an SEO agency:

·         Backlink building

·         Competitive audit

·         Website audit and recommendations

·         Keyword audit and selection

·         Google, Yahoo, and Bing submission

·         Account management

·         Ranking and reporting access

·         Account setup and review

·         Submit client's websites to relevant directories and industry sites

·         Social bookmarking

·         Create business profiles on social media accounts and websites

·         Setup Google Webmaster Tools

·         Meta tag analysis and recommendations

·         Host monthly reporting meetings with clients

·         Onsite content implementation including blogging, content edits on existing pages, or creating new pages.

SEO is not a static process but rather a framework with rules and processes. For simplicity though SEO can be broken down into 2 main stages: On-site SEO: What rules to apply on your site to make it search engine friendly and Off-site SEO: How to promote your website or blog so that it can rank better in search results. An SEO agency and consultants on retainers are often tasked with helping internal teams get buy-in for more budget or more hands on deck to implement the needed changes. This is one of the more challenging parts of a marketing consultant’s job as they are often tasked with building business arguments and pitching changes to executives, when the budget has often been set for the year already.

A quality SEO firm is going to show you what they’re doing. They may not be able to show you first-page results, but they do give you evidence of things that they’ve done:

·         Actual sites that have real do follow backlinks to your site

·         An audit of your site, homepage, content, or link profile, that includes action points

·         New content for your pages, or changes to your existing content

·         A weekly or monthly report, displaying work they’ve done and how your site ranks

SEO agencies can’t wave the magic wand to improve rankings, but they can do things. If they show you exactly what they’re doing, that’s a good sign. If they recommend that you do certain things, this tells you that the agency wants to work with you in a partner relationship. If you comply with their requests, you will most likely see the kind of results that you’re hoping for.

A qualified SEO agency Brisbane should have a grasp of the market and be able to set realistic expectations. Less competitive keywords in a less competitive market will take less time than highly-competitive ones.