What is an SEO and how does it work

Search Engine Optimization (SEO) consulting is becoming very popular these days, and for good reason, because the internet is growing and being ranked highly is more important than ever. The business needs to not only look attractive so that people will browse around and make a purchase but also be accessible and easily found by potential site visitors. This is where Search Engine Optimisation (SEO) comes into play because it is a method to attract the optimum number of users to a site. It is necessary because even though a website may be highly attractive to look at, use and be full of great information, if nobody knows it is there, then nobody will visit.

An SEO audit can come in varying levels of detail and complexity. A simple website audit can be as short as a few pages long, and would address glaring on-page issues such as missing titles, and lack of content. On the other end of the spectrum, a comprehensive website SEO audit will be comprised of dozens of pages which for most larger sites it will be over one hundred pages and address even the tiniest of website elements which may potentially be detrimental to the ranking-ability of a website. On-page or sometimes called on-site search engine optimization is the process of implementing the necessary changes as recommended by an SEO audit. These changes can be implemented by the website owner which if they have the capability or an SEO company. On-page SEO should be part of all SEO packages, as it is the foundation up on which a successful Brisbane SEO campaign must be built. On-page SEO addresses a variety of fundamental elements such as page titles, headings, content and content organization, and internal link structure. SEO content development is the process of creating website content which can come in a variety of forms, including text such as, whitepapers, essays, research documents, tutorials, and glossaries, info graphics such as PDFs, searchable databases and web tools.

SEO goal is to have a reputable online presence that users trust and uses the following tools:

• Increases in organic traffic
• Content focused on locality
• Unique title tags and meta descriptions for each product and service area
• Consistent NAP across every listing
• Authentic reviews, marked up with schema
• Reputable directory listings
• Ensuring a mobile responsive website
• Authority building measures

Think of Brisbane SEO as a long-term investment. Aggressive campaigns and major pushes may have their place, but the most enduring SEO results come from a long-term relationship. The field is full of competitors, and rankings rise and fall with the changing of algorithms and the entrance of new competitors. One-and-done SEO tricks simply don’t work. It takes constant monitoring to keep your website ranking well and performing at top-notch levels.

SEO remains an on-going process. One reason for this is that search algorithms alter regularly and an Brisbane SEO consultant is the best placed to monitor when this happens and make adjustments wherever and whenever it is necessary to do.