It is important to keep an eye out on how
committed your SEO company is to your business. Every SEO consulting company is
going to tell you on your situation differently, and it’s important to be
informed doing along the way. Positive SEO results take time to be noticed and
seen. Surveys states that, in a Google video, it takes 4 to 12 months, on
average, for any kind of improvements in your website to start having an impact
on your search engine results. If you start seeing better than average results
in 1, 2 or 3 months you need to know if it’s because there’s not much
competition in your industry, or if your company is using questionable methods
to produce fast but unsustainable results. On the other hand, if you have to
wait for over a year to see results, you should take notice and investigate
what your company is actually doing. If your site code and structure is in
already good, then it’s likely it will only need a few minor adjustments.
If your site needs more of an
overhaul then an Brisbane seo consulting company will advise you before your SEO
team would optimize your site code and structure but more importantly,
they should:
- Structure
your site’s navigation so it’s easy for people to find what they want
- Clean
up the code in your site so it runs smooth
- Eliminate
errors Google picks up when it crawls
- Add
an XML sitemap so Google’s crawler can quickly visit the different pages
- Add
internal links to pages within your site so users can flow to the places
Red flags should go up anytime an SEO
professional makes claims about getting results in amount of time. The SEOs
that give the industry a bad name use “churn and burn”
practices, generally involving cheating the search engine rankings by:
- Creating
fake news in order to spam links
- Using
a computer program to generate tons of junk and unnecessary web pages
For some, these techniques do work but the
problem is that Google slowly shuts them down. If you have never used black hat
SEO on your website, you have nothing to worry about but if you have you
should strongly consider working with a reputable SEO company that can
help clean up your site so you don’t risk the chance of getting penalized by
Google. Moreover, don’t do business with someone that insists on owning
the copyrights to the meta data they create, edit or even analyze. If they have
this right assigned to them, they can legally bar you from using it if you
choose to discontinue their services. Once you
selected an SEO consulting company to guide and handle your business’s internet
marketing activities, you should have an introductory meeting either in person,
conference call or via video. In this meeting, you’ll be introduced to your
account manager and team. They’ll use this opportunity to ask you additional
questions about your business and your marketing and SEO goals. They will
outline their processes and state their pricing. Making an appointment with a
good Brisbane seo consulting company would be definitely worth your buck.