SEO as an Important Asset

A website becomes a strong marketing tool when it is listed in the major search engines and internet directories. SEO is a powerful asset to have on your brand’s side as it helps to ensure a higher amount of leads, a greater amount of recognition and savings through requiring less long term ad-driven web marketing.  Most companies that offer SEO do not fully realize its potential for their clients.  Brisbane seo goes beyond to do everything possible for their client’s web presence. The various inputs which Google uses to determine is the important matter for your website to be recognized and relevant to the internet.

Relevancy can be broken down into three main categories:

• On Page Optimization
• Domain Authority
• Technical Performance

On Page Optimization

Google wants to display the most useful and relevant results first when people search. Websites which include the keyword a user searches for in certain important content areas are much more likely to rank highly for those keywords. Years ago satisfying this requirement was as simple as writing the keywords which are important for your business on your webpage. Now, website content goes way beyond text. Google has upgraded their algorithm to be able to extract information about the images and videos on your site. Properly formatted image and video content can provide large benefits for keyword rankings.

Domain Authority

Google developed “PageRank” to help determine which website is the most reliable source for information on a topic. Google has been continually refining the page rank system to help it make better decisions when assigning authority to websites it crawls. Building domain authority can be accomplished through a number of strategies including social media marketing, directory listings, article marketing, forum participation, blog commenting, and more.

Technical Performance

This aspect of search engine optimization includes issues like load time, valid html, redirects, cross browser compatibility, sitemaps and much more. There are over 100 factors which Google automatically reviews when determining how to score a website in terms of technical performance. A simple one is load time. Google knows that users do not like to spend a lot of time waiting for a website to load, so it places websites which load faster higher in the search results. Professional Brisbane seo and web services may have the technical expertise to make sure your site meets or exceeds the standards for all of the important technical performance factors Google uses.

Getting to the top of Google with SEO is not something which happens overnight. It takes time build your website authority up to the point where Google trusts you enough to send you a high volume of organic search traffic. If you’re feeling overwhelmed by the amount of technical knowledge which is required to effectively improve your site’s performance in Google’s organic search results, you aren’t alone. Many people have been frustrated with poor results from other SEO companies. Always start with the simple task. Request a free initial SEO site review and consultation from a professional Brisbane seo and web services.