Strategic Marketing

Strategic digital marketing development is essential because you need to be able to serve the needs of visitors at each stage of the content funnel. Content creation services help you develop valuable content on your website to attract and engage visitors. Digital marketing refers to using digital channels, devices and platforms regardless of whether they are online or not to build or promote your marketing message. With digital marketing, you don’t limit yourself of using the internet and in this way digital marketing can serve as an ‘bridge’ because it holds many marketing techniques. For instance, if you download an app on your Phone, you did this by using the internet and the app was built with technology that probably did as well. However, when you use it on your phone, the app is working independently from the internet and thus considered a form of digital marketing. Both SEO and PPC (pay-per-click) services are very powerful individually but combined they can produce one of the best packages that has ever happened in the world of digital marketing. Services are out there if you are looking to grow your business and an SEO company can help immensely. A digital marketing Brisbane strategist will begin with an audit of the client’s digital assets as well as those of their competitors. Moreover, the digital strategist works closely with our marketing and brand strategists to develop an international web presence architecture and online marketing strategy. This provides a clear roadmap that orchestrates all relevant digital channels and tactics (websites, content marketing, networking on social media, e-commerce, search and social advertising, SEO, marketing automation, apps, media/blogger outreach and others) into one actionable plan.

A professional digital marketing strategist must:

• Perform detailed desktop research into clients with their category and competitors across multiple markets.
• De-construct competitive best practices in digital marketing and create benchmarks.
• Website architecture detailing what sites and social assets the brand will maintain globally in various versions and languages.
• Conduct web asset audits to map a brand’s web presence
• Work closely with the various specialists involved with the implementation and management.
• Identify opportunities for clients to use digital technology to enhance their overall marketing scheme.

 There are areas where the digital marketing strategist works more as a supporting role and these are areas where the individual is asked to use their research and analytic skills help out:

• Supports the lead marketing strategist with research, analysis, and reporting in related areas, such as market research, target segmentation, and brands strategy.
• Structures and present recommendations to clients.
• Participates in new business activity often by providing digital intel on companies and markets.
• Helps with the ongoing digitization of agency IP and processes.

Your site shouldn’t just be a glorified brochure in which is looking pretty, awesome and all but in reality, we want it to be something useful. It should be generating business and bringing in sales. Digital marketing Brisbane extends beyond internet marketing to include channels that do not require the use of the internet. It includes mobile phones (SMS and MMS), social media marketing, display advertising, search engine marketing, and any other form of digital media.