Accessibility and Authority to Build a Comprehensive Guide

Without an SEO audit, any good marketing plan is incomplete. SEO audit is ladder of a marketing process. There are tons of amazing SEO audit guides out there, and we are not trying to build a comprehensive guide here. Accessibility, relevancy and authority are the three major areas to cover when doing an SEO audit. Accessibility in SEO audit means that google crawl your site and see what it is about. SEO audit relevancy means that need to have a content relevant to your search terms. Moreover, the authority in SEO audit means that there are influential and respected sources linking to you. In SEO audit, it is important for google to be able to read your content, your business website, your promotion and know what is going on. Often however, websites built in a way that gives Google conflicting messages or actively stops it from being able to look for the information it needs to decide how to rank you. In accessibility factor of SEO audit, fixing the accessibility issues affect more than just Google but to improves user experience too.

Another area of SEO audit Brisbane is the relevancy. Relevancy means the name of the game in Search. Google is the world most known search engine because it serves the most relevant results. This is core to what keeps users coming back and making sure your site content is as relevant as possible to what people are searching for, is key to ranking and generating traffic from Google. The last area of SEO audit is having the authority. Authority that you can be openly accessible, and perfectly relevant, but still not rank. The reason of needing authority is the lack of trust. Just like a banker assessing your credit for a loan, or an employer assessing your fit for a role, Google is carefully assessing your website’s link profile. If nobody links to you, or nobody links to the people who link to you, you are dead in the water with no organic search traffic. There is a lot of SEO audit methodology everywhere nowadays. It can be difficult to know which SEO tools will help you glean the most useful information.

Even if you just own a small business trying to optimize your own website for promotional search. Also an agency doing the same for a client. To have an SEO audit for your business website, you are going to need to add it as a property in google search console and google analytics. Redistributing internal linking structures on your business website to pass equity to the pages that need it is the main purposes of an SEO audit Brisbane. SEO audit also means working closely with designers and developers to develop and improve user-friendly solutions that will improve page authority without compromising user experience. Increasing the number of posts-per-page on your website will bring those older posts closer to the homepage. If you are auditing your own site, to which pages or parts of the site are they trying to push users, your goal is to make the site intuitive or immersive. Your business goals will inform the way you define and organize content for your target audience.