Use Contextual Internal Links to Publish Long-Form Content

Not all visitors spend on the website that long because more than half of all online users spend less than few seconds when visiting a website and it’s difficult to convert visitors into customer in such little time. Search engines may lower the site’s rankings if it has a low average session duration for its niche but there are ways to encourage visitors to stay on the website for longer. Visitors won’t stay on the website if it features a cluttered design and by conducting from the average person’s attention span is now just eight seconds, compared to more than that before. If the website features a cluttered design with an excessive number of visual elements all crammed together will struggle to capture visitors’ attention, resulting in a shorter session duration. To keep visitors on the website for longer, use a clean, modern SEO Brisbane design that focuses on the brand message as the way in which the website’s navigation is structured will affect how long visitors stay and the displayed link to each individual page in a sidebar or header menu isn’t an effective strategy.

 

As the website grows and encompasses more pages, it may have hundreds of unsorted links in the menu making it difficult for visitors to find content on specific topics instead, utilize a breadcrumb-style route structure that includes progressively coordinated classification. It can then include links to only the top-level category pages on the website’s sidebar or header menu which visitors can click to find links to other pages of related content. Long-form content has become the cornerstone of an effective SEO Brisbane strategy in addition to driving higher search rankings, it also encourages visitors to stay on the website for longer. It shows that the average adult is capable of reading more words per minute if the publishing is a short word article on the website, visitors may stay for just one minute. Even if they read the entire article by stretching out the website’s content to a thousand words, visitors will spend about four minutes reading the SEO articles. It can keep visitors on the website for longer by guiding them to other relevant pages on the website.

 

The more pages a visitor accesses, the longer they will likely stay and the visitors can always use the SEO Brisbane website’s primary navigation menu to find other pages but it should use contextual internal links to further guide them around the site. Contextual internal links are words or phrases in the website’s content that are linked to other relevant pages on the site. If a visitor comes across a linked word or phrase while reading an article, they can click it to learn more about the linked topic on another page and using the caution when adding external links to the website’s content. Unlike internal links, these links send visitors away from the website, so using too many may result in a shorter average session duration because the external links can make the content more valuable by guiding visitors to other relevant websites. It should use them in moderation and the good rule of thumb is to use no more than one external link per hundred words and if still worried that external links will hurt the website’s average session duration, place them at the bottom of the SEO content rather than within the content itself.