Most common types of digital marketing agencies

 

Selecting a digital marketing agency can be exciting and at the same time very challenging especially if you do not know anything about the industry.

Some agencies specialize in one business or service, while others offer a wide range of services.

Remember that the best one for your business will depend on your budget, your digital marketing goals and objectives, and how hands-on you want to be in your digital marketing.

Below are seven of the most common types of digital marketing agencies:

DIGITAL MARKETING AGENCY

Digital marketing agency are strategic and creative marketing agencies focused on user experience, mobile, social, data gathering, and analytics apart from providing creative services and promotional offerings with multichannel and single-channel marketing, agencies interact with customers in one or multiple channels such as websites, blogs, email, social media, and more. Omnichannel marketing refers to marketing that provides a seamless customer experience across channels and devices throughout their lifecycle.

          FULL-SERVICE DIGITAL MARKETING AGENCY

A full-service digital marketing agency tends to be larger than most other types of agencies and offers a variety of digital marketing services and is one that manages all aspects of a company's online presence. This kind of agency would have different departments that focus on one area, for example, a department for design, website development, content writing, social media management, SEO, and SEM. These agencies can also bring added muscle to existing marketing departments at a lower cost than it would take to build them out with new hires.

          INBOUND MARKETING AGENCY

Inbound agencies seek to position a business online where customers can find them, build trust over time, and make sales. And is one that partners with clients to align their people, platforms, and processes in order to attract, engage and delight their customers using the inbound methodology.

          SEO AGENCY

An SEO agency will recognize opportunities to obtain links from relevant industry sites, quality directories, and various other sources. Digital marketing agencies that specialize in SEO (search engine optimization) help their client’s websites and website content to rank high on search results.

          DIGITAL AD (PPC) AGENCY

Paid search, also called paid advertising, is the other way to generate traffic to a business website. Unlike free organic traffic, paid traffic involves spending money to bid on keywords and ad placement on search results.

Digital ad agencies know how to make effect attention-getting, keyword-filled ads that conform to the best practices of the digital platforms on which ads appear. Popular services include Facebook, Instagram, Twitter, and YouTube ad creation and deployment, and Google Ads Manager account creation and maintenance.

          ONLINE AD AGENCY/PPC AGENCY

PPC (or pay-per-click) is a form of paid online advertising in which you pay when someone clicks on your ads. PPC can perform well on its own, it works best when paired with a less expensive long-term strategy that can capitalize on the paid traffic you generate.

          SOCIAL MEDIA AGENCY

A social media marketing agency is a creative company that develops and runs social media marketing strategies and campaigns for clients. Also, engaging with a social media marketing agency helps you gain access full suite of paid tools that can help businesses with scheduling posts, reporting, analytics, and more. Companies turn to social media agencies when they need help with establishing and maintaining a social media presence.

          WEB DESIGN AGENCY

A Web development agency should create the website's user interface utilizing HTML, CSS, and JS languages. Web designers will operate the functionality of the pages, whether it’s for a brand-new or redesigning website.