These are truly tech-crazy times, as technologies change
so fast, and web development trends are no different as well. The design
features, elements and characteristics that you once thought were modern and in
style have actually become tired, clichéd and out of style in a jiffy. And,
since the last thing you want for your website is to become out of fashion, and
potentially lose conversion because it has become dull and outdated, here’s a
peek at the website design Brisbane trends and forecast to watch out this 2023.
Browser-Based Content & Geolocation
Perhaps you may have visited a website just a
few hours ago, and then came back to check it out later, only to see that the
content has suddenly changed. Well, it’s because the most advanced websites
today track a person’s browsing history, and they know your location too.
Yes, custom content created for user returning to a
website for a second and third time is the new website design Brisbane trend, as this is hailed
for increasing conversion of site visitors into full-time customers.
Personalized or customised content is also
very much important for e-commerce websites, because displaying recently
viewed, saved or lied products for online shopper can actually lead to
increased conversions.
Chat Buddies Instead of just Chatbots
Chatbots are another online feature that has
become popular in the past few years, and they will continue to be very much
relevant in 2023. As artificial intelligence and machine learning continues to
get more sophisticated, expect to see more chatbots to become the norm,
especially for simple customer service requests and personal shopping
requirements. But, these will become more affable and pleasing; hence they’ll
be called “chatbuds”, or chat buddies!
Availability & Accessibility
Inclusivity, availability and accessibility are more than
just website design Brisbane trends, although there is a
growing need for web design to factor in the needs of people, especially those
with disabilities.
Having a website that
each and every visitor can navigate or interact with ease is more than just an
aspect of good customer service, as it can also enhance your SEO, help you
reach a much bigger audience and increase customer conversions.
Smart Content Loading
Many websites could probably be guilty of
filling their pages with too much resources, or too many graphical elements and
3rd-party integrations, which eventually slows the site down. However,
the good thing is that there are many ways to develop smart websites which
download only the content that you see and require.
Among the smart loading features and website
design Brisbane trends (that are not
actually brand-new technologies) include Lazy Loading and infinite scroll. In
fact, the highly-popular social networks of today have been using these for
years already, especially when it comes to infinity scroll.
Lazy Load ensures that web browsers like
Firefox, Google Chrome and others, will only download content that you see on
the screen without wasting server resources and time to load off-screen content
which might never be seen!
Website Load Time and Page Speed Remain King
Website performance still remains to have a
direct impact on a businesses’ bottom line. According to figures collected during
a study, Pinterest actually reduced perceived wait times by as much as 40%,
which increased search engine traffic and sign-ups by 15%.
Another study also says that more than half
of internet browsers expect a website to load fast, and no more than two
seconds after clicking a link. If it takes more than 3 seconds to load your
site, then it’s likely that your visitors will never come back to you again.
Thus, website load time and page speed remain a crucial website design Brisbane
trend this 2023!
