How Digital Marketing Developed

 

Marketing of goods and services has drastically evolved since the internet began. The basic principles of marketing have not really changed but the marketing process has adapted with the fast changing behavior of consumers as influenced by technology.

 

While the traditional selling and buying process still exists where sellers and buyers meet at physical stores like in the wet and supermarkets, the trending approach now in marketing is keeping-up with the shifting preferences of consumers in buying goods, again, as influenced by technology.

 

Majority of consumers now, when thinking of products to buy, first seek options on the internet rather than the traditional shopping because of the convenience of merely scanning on their gadgets to view a wide range of choices of products. In the same way, producers and even manufacturers, meet the consumers on the internet where they also find more convenient approaches and methods in introducing and selling their products. Advertising and selling online has become the trend in the business world because the majority of consumers now prefer to shop and buy online. Ordering and delivery online even follow suit.

 

Especially during the height of COVID-19 pandemic when people were restrained to get out of the house for safety against COVID-19, the online market has become the biggest in-thing. Amazon, Lazada, and Shopee are just a few of the many marketing platforms that were developed to meet the changing demand of consumers. Social media platforms like Facebook, Instagram, and Twitter as well as the other popular websites like YouTube and Spotify now carry product advertisements traditionally aired via television. The delivery of goods have likewise ridden the marketing platforms making the buying experience of consumer way more convenient than before.

 

As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, campaigns by digital marketing agency have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games.

 

The services of digital marketing agency now extend to non-internet channels that provide digital media, such as television, mobile phones (SMS and MMS), callback, and on-hold mobile ringtones. The extension to non-internet channels differentiates digital marketing from online marketing. The results of digital marketing are dramatic. Blogging alone can help brands bring in 67 percent more leads compared to those that never post. SEO also boasts a conversion rate of 14.6 percent, which is dramatically higher than the 1.7 percent conversion rate that traditional outbound methods deliver.

 

Digital marketing agency also do digital strategy, a form of strategic business management. It is a series of digital actions that need to be taken in order to improve certain aspects of your business including initial examination of your business and your business’s short- and long-term goals to digitally enhance them in order to boost your sales. The agency’s digital service areas include: Website builds, Search Engine Optimization, Google Advertising, Social Media and Email Marketing.