What do digital marketing agencies do?

 

Selecting a digital marketing agency can be challenging if you are not familiar with the industry. Some agencies specialize in one industry or service, while others offer a broad range of services. Take note that the best one for your business will depend on your budget, your digital marketing goals and objectives, and how active you want to be in your digital marketing.

Digital marketing is a multifaceted strategy aimed to target, reach out to, and building relationships with customers online, across a broad range of channels, ultimately getting them to make a purchase and more purchases in the future.

A digital marketing agency employs a wide variety of different tactics, strategies, and online tools to help a business attain its marketing and sales goals. This can make planning and executing a successful digital marketing campaign a challenging prospect for most solopreneurs and smaller marketing departments.

A digital marketing agency reaches customers online through omnichannel marketing, multichannel marketing, or single-channel marketing. With multichannel and single-channel marketing, agencies interact with customers in one or multiple channels such as websites, blogs, email, social media, and more. A digital marketing agency typically won’t offer traditional marketing services.

A full-service digital marketing agency tends to be larger than most other types of agencies and offers a variety of digital marketing services. Businesses often partner with full-service digital marketing agencies because they have experience doing specific projects that the businesses need to be done, such as lead nurture campaigns or a website redesign. These agencies can also bring added muscle to existing marketing departments at a lower cost than it would take to build them out with new hires.

Digital marketing agencies that specialize in SEO (search engine optimization) help their client’s websites and website content to rank high on search results.

An SEO company will utilize a variety of data analytics and website developer tools like Google Analytics, Google Search Console, SEM Rush, and SEO Moz. SEO agencies are always early adopters of search engine optimization best practices, including compliance with Google’s ever-changing search algorithm.

Paid search, also called paid advertising, is the other way to generate traffic to a business website. Unlike free organic traffic, paid traffic involves spending money to bid on keywords and ad placement on search results. Digital ads can appear on websites, search result pages (SERPs), and social media channels.

Digital ad agencies know how to produce attention-getting, keyword-filled ads that conform to the best practices of the digital platforms on which ads appear. Popular services include Facebook, Instagram, Twitter, and YouTube ad creation and deployment, and Google Ads Manager account creation and maintenance.

Paid search, also called paid advertising, is another way to generate traffic to a website. Unlike free organic traffic, paid traffic involves spending money to bid on keywords and ad placement on search results. Digital ads can appear on websites, search result pages (SERPs), and social media channels. This can bring you leads quickly, but your campaign must be properly set up to reach your target audience.

Digital marketing agencies that focus on online ads know how to produce attention-getting, optimized ads that conform to best practices. You may choose to hire an online ad agency alone or in conjunction with other agencies as part of a broader online strategy. While PPC can perform well on its own, it works best when paired with a less expensive long-term strategy that can capitalize on the paid traffic you generate.

Companies turn to social media agencies when they need help with establishing and maintaining a social media presence. Social media agencies can manage and produce social content and set up advertisements on social platforms like Facebook and Instagram. They will also offer services related to responding and reacting to customer interactions on social media platforms. They may also offer influencer outreach for cross-promotion or affiliate marketing.